The path to musical success in 2025 looks nothing like the well-worn routes of decades past. Gone are the days when signing with a major label meant everything — now, artists craft their own destinies through an ever-expanding maze of possibilities.
Last weekend’s Lollapalooza offered a fascinating snapshot of this new reality. The festival’s 20th anniversary as Chicago’s premier music destination brought together an eclectic mix of artists who’ve found success in wildly different ways. From TikTok sensations to grassroots independents, the lineup reflected music’s increasingly diverse landscape.
The weekend’s celebrations took on an unexpectedly poignant tone with news of Terry Reid’s passing at 75. Known as “Superlungs,” Reid’s career stands as a testament to choosing one’s own path — even when that means turning down Led Zeppelin and Deep Purple. “I contributed half the band — that’s enough on my part,” he’d quipped last year, referencing his role in recommending Robert Plant and John Bonham to Jimmy Page. Sometimes saying no to stardom creates its own kind of legacy.
The festival grounds buzzed with stories of modern success. Take Tanner Adell — she’s crafted a thriving independent career through savvy brand partnerships, including a clever collaboration with Crown Royal. “Being on stage is the reason that I am here,” she shared between sets, her words carrying the weight of someone who’s found their own way forward.
Sunday night’s closing performances painted a vivid picture of music’s evolving landscape. Sabrina Carpenter commanded the main stage with the confidence of someone who’s graduated from 300-person venues to festival headliner status. Meanwhile, Earth, Wind & Fire proved that some legends never fade, and Dutch DJ Martin Garrix demonstrated electronic music’s boundless reach — even as he prepared to jet off to Utah for his next show. (The relentless touring schedule of 2025 would make even the most energetic performer’s head spin.)
Yet not every success story needs a massive audience. Former Boston guitarist David Victor has discovered a different kind of musical fulfillment through his nonprofit, Harmony and Healing. Trading stadium anthems for intimate performances at veterans’ facilities and children’s hospitals, Victor’s found that sometimes the smallest audiences create the biggest impact. “It’s like the sense of smell,” he mused. “You smell something, and it awakens you.”
The festival itself seems to understand this broader definition of success. Local youth performers from The Happiness Club shared stages with international superstars, creating an unexpected but perfect harmony. “We create songs about social issues that they go through — mostly positive stuff,” explained Artistic Director Tanji Harper, her words underlining music’s power beyond streaming numbers and ticket sales.
Perhaps nobody embodied this new era better than K-pop adjacent group Katseye, whose north main stage performance became one of the weekend’s talking points. “We have always tried to have a touch in our music that can resonate with any age group, all different cultures and people from around the world,” noted member Lara. Her bandmate Manon added something that could’ve been the weekend’s unofficial motto: “We just want to inspire — especially young girls out there — to chase their dreams.”
The message seems clear: in 2025’s musical landscape, success comes in countless forms. Whether it’s Carpenter’s pop stardom, Garrix’s global EDM empire, or Victor’s healing mission — there’s no wrong way to make it anymore. The only non-negotiable? Staying true to your artistic vision, wherever it leads.