Cowboys and Witches: CBS and Universal Bet Big on Franchise Magic

Hollywood’s endless love affair with franchise expansion continues to dazzle and perplex as two entertainment titans reveal their latest power plays for 2025. And darlings, the chess pieces they’re moving are nothing short of spectacular.

In a delicious bit of industry musical chairs, Marshall-Green is trading Manhattan’s designer boutiques for Montana’s dusty trails. Fresh from turning heads in And Just Like That…, he’s saddling up for CBS’s latest gambit – Y: Marshals, a Yellowstone spinoff that’s got everyone talking. The premise? He’s playing Pete Calvin, a former military buddy of Luke Grimes’ Kayce Dutton, bringing a dash of Navy SEAL swagger to those sweeping ranch lands.

CBS executives must be positively giddy. Their official description reads like catnip for modern Western enthusiasts – something about combining cowboy skills with military precision to deliver justice across Big Sky Country. (Really, who could resist?) It’s the network’s first venture into Taylor Sheridan’s sprawling Montana universe, joining an already impressive lineup that includes Dutton Ranch, The Madison, 6666, and 1944.

Meanwhile, over in a parallel universe draped in emerald and sparkles, Universal Pictures is orchestrating what might be 2025’s most anticipated theatrical event. Wicked: For Good isn’t just a sequel – it’s the culmination of a journey that began with its predecessor’s staggering $750 million worldwide haul.

Jon M. Chu has reassembled his dream team, and what a team it is. Cynthia Erivo and Ariana Grande return as our complicated heroines, their dynamic eerily reflecting countless Hollywood relationships – one skulking through shadows while the other bathes in spotlight’s warm embrace.

The supporting cast? Simply divine. Jeff Goldblum bringing that unmistakable charm to The Wizard (because who else could?), Michelle Yeoh commanding every frame as Madame Morrible, and Jonathan Bailey’s Prince Fiyero caught in the middle of it all. It’s the kind of ensemble that makes award season voters break out in cold sweats months before nominations.

After the first installment’s impressive 10 Academy Award® nominations – not to mention those wins for Costume and Production Design – expectations are soaring higher than Elphaba on her trusty broomstick. Based on early whispers from the set, the creative team isn’t just meeting those expectations – they’re defying them. (See what we did there?)

The film promises to tackle weighty themes of friendship and redemption, all wrapped in a package of show-stopping numbers and effects that would make even the most jaded critic’s heart skip a beat. As the official synopsis teases – with perhaps a touch too much earnestness – our witchy heroines must “truly see each other” to change themselves and Oz “for good.”

Both projects represent Hollywood’s current obsession with expanding beloved properties while (supposedly) maintaining their essence. Whether audiences will embrace these new chapters remains to be seen, but one thing’s certain – from Montana’s rugged peaks to Oz’s glittering spires, 2025’s entertainment landscape promises to be anything but boring.

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