In a delightful twist of superhero-sized irony, rising star Isabela Merced just learned that even Superman’s iconic “S” comes with its own secret identity protocols. The actress, recently cast as Hawkgirl in James Gunn’s hotly anticipated Superman reboot, accidentally sparked what could’ve been 2025’s first major superhero scandal — though “Logo-gate” might be pushing it a bit far.
Picture this: There’s Merced, fresh off landing one of the most coveted roles in Hollywood, sitting down for what should’ve been a routine table read. Like any excited newcomer to the superhero pantheon (and let’s be honest, who wouldn’t be?), she spotted her name next to “Hawkgirl” and did what any digital native would do — straight to the Instagram Stories it went.
What followed could’ve been a scene straight out of a sitcom. Four frantic phone calls interrupted what was supposed to be Merced’s movie night, as studio executives scrambled to contain what turned out to be an accidental reveal of the new Superman logo. “I was drawing that [S] since middle school,” Merced later admitted to Entertainment Weekly, perfectly capturing that surreal moment when childhood doodles collide with multi-million dollar franchise secrets.
The logo stayed online for roughly an hour — a lifetime in social media years — before being yanked down faster than a speeding bullet. Surprisingly, Warner Bros. took the whole thing in stride. Perhaps they recognized what fans have known for years: genuine enthusiasm beats carefully orchestrated PR any day of the week.
Speaking of enthusiasm, Merced’s take on the physical demands of superhero work offers a refreshingly honest peek behind the cape, so to speak. After a less-than-stellar experience with “Madame Web’s” super-suit struggles, she’s found unexpected camaraderie in Superman’s Cleveland-based production. There’s something wonderfully human about the image of spandex-clad superheroes taking turns fanning each other between takes in the summer heat.
“Every scene I’m flying, pretty much,” Merced shared, with the kind of excitement that suggests she’s found her sweet spot in the superhero genre. For an admitted adrenaline junkie who “likes being dropped from really high heights,” Hawkgirl’s aerial acrobatics seem like a perfect fit.
The film’s impressive ensemble — including Rachel Brosnahan, Nicholas Hoult, and Nathan Fillion — suggests DC Studios isn’t just rebooting Superman; they’re building an entire world around him. Merced’s Hawkgirl joins Fillion’s Guy Gardner and Edi Gathegi’s Mister Terrific in what’s shaping up to be a fresh take on the DC universe under Gunn’s creative vision.
Come July 11th, Superman will soar into theaters with his logo properly unveiled this time — though somehow, Merced’s accidental reveal feels like exactly the kind of charming mishap that makes these massive productions feel a little more down to earth. After all, in an era where every superhero detail is locked down tighter than Fort Knox, there’s something refreshingly real about an actor getting so excited about their role that they temporarily forget about studio secrets.
Sometimes the best marketing isn’t marketing at all — it’s just genuine enthusiasm breaking free from the carefully controlled confines of modern blockbuster filmmaking. And really, isn’t that what Superman’s all about?